Skyrocket Your Pageviews Using Google Analytics Free Download UPDATED

Skyrocket Your Pageviews Using Google Analytics Free Download

How to Determine Your Google Analytics Implementation Needs an Audit

Google Analytics is an essential tool for marketers and webmasters who sympathize where traffic is coming from, larn what visitors do when they get there, and determine whether or non your content is constructive at helping you lot achieve your goals.

When used correctly, information technology can provide valuable insights that tin can be used to ameliorate website performance and ameliorate the return on investment of your marketing efforts.

Unfortunately, the data Google Analytics provides in its reports is often inaccurate or misleading due to lack of customization, gaps in maintenance, changes to your website, or issues with the tracking code.

Should You Trust Your Google Analytics Reports?

If you lot're already request yourself this, at that place is a good gamble that something is incorrect. Google Analytics should exist trustworthy. To ensure that your information remains so, yous'll need to occasionally audit your implementation to identify potential bug, and address accordingly by correcting your implementation. Depending on the complexity and size of your website, this might exist something you can do on your own, or you may need the help of professional analytics consultants.

A great place to commencement is to practise a quick self-assessment of your data. Are key pages on your website missing from your reports? Is traffic from one urban center suspiciously high? Is your bounce charge per unit too skillful to be truthful?

Beneath are a list of 9 tell-tale signs that your Google Analytics data is inaccurate and in need of an audit and re-implementation:

1. Your Reports Aren't Showing All Traffic
2. Goal Completions Are Being Nether-Reported
3. Important Data Is Missing
4. Spammy Data Is Appearing in Reports
5. (Not Set) Appears as a Landing Page
6. Self-Referrals Are a Acme Source of Traffic
7. Your Bounce Rate Is Low. Too Low.
8. Pageviews Are Suspiciously Loftier and You're Over-Reporting
9. Content Is Duplicated beyond Several Rows

1. Your Reports Aren't Showing All Traffic

My Google Ads campaigns accept been capturing five,000 clicks per month on average – so why are my Google Analytics reports just showing 4,000 monthly visitors?

Websites change all the time. Every bit templates are redesigned, and new features are introduced or removed, your Google Analytics lawmaking may accidently become dropped or modified, preventing your pages from beingness tracked.

If you have a larger website, this might exist easy to overlook. By default, Google Analytics only shows 7 days worth of data, and so if the drop was more than than a calendar week ago, y'all might not notice it. That's why we recommend doing year-over-year comparisons as well as week over week, and checking your data regularly. If you do this, y'all may notice there was a significant drop.

Possible Problems to Investigate:

• Is a new template missing your Google Analytics or Google Tag Managing director code?
• Is the lawmaking placed on the page exactly as guided past official documentation?
• Are other scripts preventing Google Analytics from loading correctly?

2. Goal Completions Are Being Under-Reported

I know we're getting more than leads than that. Why does Google Analytics showing only a fraction of the goal completions I know we're capturing?

If it's been six months or then since you prepare all of your Goals, or even longer, there's a very skillful hazard something has inverse on your website that has caused that goal capture to suspension.

This is specially true if you lot've tied your goal to a funnel with multiple steps.

As marketers expect for ways to improve operation and capture more leads, they'll often change URLs, add together or remove steps in a funnel, or even change the push button text on a telephone call-to-activity. These are all specific items that your Goal configuration may be depending on. As soon equally something changes, it risks breaking your implementation.

Possible Problems to Investigate:

• Are any of your goals showing null completions in the by vii days? thirty days?
• When you try completing the goal, practice y'all see a goal completion appear in your Existent-Time reports?
• Is it possible that your 3rd-party information (Facebook, Google Ads, etc.) is overreporting or improperly configured?
• Is it possible that your users are converting multiple times in a unmarried visit? Google Analytics will only capture a goal completion the beginning time it occurs.

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three. Of import Data Is Missing

My Google Ads study is showing thousands of sessions, just there are zero clicks.

There are several popular reports in Google Analytics where information may appear to exist missing. More than oft than not, this is due to a missing integration between your property and a 3rd-party data source like Google Ads or Google Search Console.

Another mutual, but more than challenging result to resolve, is missing event data. This happens when css or other code changes on your website.

Possible Problems to Investigate:

• Are all of your Google Ads accounts linked to your holding?
• Is the right Google Search Console property linked?
• Is your outcome tracking properly configured?

4. Spammy Information Is Appearing in Reports

Why am I seeing a "Vote for Trump!" and "Vitality Rules" messages in my language reports?

It'due south a distressing affair to admit, but we must—there are plenty of people in this globe that become a kick (and make a few bucks) spamming websites, email inboxes, and even your Google Analytics information.

Spam traffic tends to appear most oftentimes in referral, issue and linguistic communication reports in Google Analytics. This might seem harmless at first, but there's a good chance this fake traffic is seriously skewing your data – making you believe that your website is performing much meliorate or much worse, than information technology actually is. Fortunately, information technology's pretty like shooting fish in a barrel to strip these things out with some uncomplicated filters and settings.

Possible Problems to Investigate:

• Are there foreign letters appearing in your conquering, events, or language reports?
• Is "c" a common language in your linguistic communication reports?
• Is the "Bot Filtering" checkbox selected in your admin settings?
• Have you configured any custom filters to exclude this traffic?

5. (Not Set up) Appears every bit a Landing Page

Why is (not set) my second most viewed landing page? What does not prepare hateful?

Not fix indicates that a value Google Analytics expected to for a dimension was never provided to Google Analytics, and therefore note ready. When you see this in your reports, you can be confident that something is wrong.

Not Fix tin appear virtually anywhere in Google Analytics, simply the Landing Page written report is the nigh common.

This tends to occur when an event or other hit is beingness sent to Google Analytics prior to a pageview, which breaks the session. Information technology can also occur when a session expires due to 30 minutes of inactivity (imagine someone watching a 45 minute webinar on your website,) then initiating a new session by interacting with another element of the page.

When you lot see (not set) announced, it's ordinarily a proficient time to bring in an implementation skilful.

Possible Bug to Investigate:

• Does a page on your website take an element like a video that would cause someone to break activity for over thirty minutes?
• Have you blocked certain pages from triggering a pageview? Is information technology possible those pages are still triggering events?
• Are you lot mixing old versions of Google Analytics with the new Universal Analytics tracking script?
• Was your Google Tag Manager implementation fix up past a professional?

6. Self-Referrals Are a Top Source of Traffic

Why is my ain website my elevation source of traffic?

If you're looking at your referral report and come across your own domain in the list, you can be confident that something's wrong.

When you ain website refers traffic to itself it is known as a self-referral. Self-referrals are an extremely common problem—especially with larger websites managed past multiple teams and departments.

This is bad because a self-referral substantially blocks y'all from seeing anything that happened in that users session prior to the betoken your website set itself as a the referrer. This means that y'all're unable to see the original traffic source and medium, their true landing page, and the true path they followed on your website.

It tin be acquired by gaps in your implementation or improper setup of cross-domain tracking. This tends to a problem that tin significantly skew your data and should be addressed in one case identified.

Possible Problems to Investigate:

• Is the tracking script placed on all pages of your website?
• Are you directing users to a third-party domain that yous can't rail with Google Analytics?
• Have y'all properly gear up referral exclusions in your admin settings?

7. Your Bounciness Rate Is Depression. Also Low.

Damn…. A v% bounce rate?? That'southward pretty good!

It would be if it were accurate. It'due south rare that a bounce charge per unit falls much lower than 40%. Bounce Charge per unit is the per centum of visitors that exit after viewing a single page of your website, or subsequently a unmarried striking was sent to the server. If you only have a bounce rate of 5%, you lot're either do incredibly well at engaging your visitors, or something'due south incorrect.

Usually this is a sign that at that place are events being triggered without requiring the user interact in any way – possibly when an interactive chemical element loads or a video automatically plays.

If you find this is true, y'all'll want to either cake those events from triggering, or set them as non-interaction events so they don't unintentionally deflate your bounce rate.

Possible Issues to Investigate:

• Is a plugin or widget triggering events?
• Are events that occur automatically (without interaction) set every bit non-interaction?
• Does the tracking script appear twice?

8. Pageviews Are Suspiciously High and Y'all're Over-Reporting

Hey expect, our pageviews skyrocketed the same day our bounce rate went down! That'due south awesome, right?

No sir, it isn't. This is probably happening because your Google Analytics script is placed twice on the same folio, and you're doubling upward your pageviews with every visit.

This doubling up of the tracking script tin occur because a developer decided to move the script and forgot to remove it from the quondam location, or when someone installs a WordPress plugin that automatically inserts the tracking script.

An inflation of pageviews can also exist triggered past an iframed class or other html chemical element.

You lot desire pageviews to exist a good indicator of how many pages on your website a user interacts with, and so yous really want this metric to be authentic. Don't let his sit for too long.

Possible Problems to Investigate:

• Is the tracking script placed only one time?
• Is the tracking script placed in a single location?
• Does iframed content trigger a pageview? Should it?
• Is there a loading upshot forcing the user to reload the folio multiple times?

nine. Content Is Duplicated across Several Rows

Why is Google Analytics maxim we have 246 pages when there's only lxxx on our entire website?

By default, Google Analytics will report on whatsoever unique URL, whether information technology is truly a unique page or not.

This means that if one user types in yourdomain.com/CheesyBuritos and some other types in yourdomain.com/cheesyburitos and all the same another types in yourdomain.com/cheesyburitos.php, you lot'll see three separate pages reported in your All Pages study even though all three of these variations are the aforementioned thing.

While non necessarily inaccurate, this duplication of data tin brand assay more difficult, every bit y'all'll accept to segment data beyond multiple rows instead of only one. It might be better to consolidate by applying filters that force all rows to lowercase, strip extensions, and add a trailing slash to the finish of each row.

Possible Problems to Investigate:

• Exercise you link to pages on your website in a consistent way, or exercise some use capitals and others all lowercase?
• Have you configured whatsoever custom filters to clean up your data?
• Is a single slice of content accessible via multiple URLs?

Don't Make Bad Decisions from Bad Data

If yous're finding any of these issues in your reports and information, or you're seeing something else that just doesn't experience right, or looks suspicious, y'all'd be well served to act now rather than waiting to later.

Data captured by Google Analytics is permanent. Yous tin't go back and clean it upwardly later. This ways that the longer you permit a problem persist, the larger the dent in your assay capabilities will be. Audit your data regularly and continuously brand improvements to your implementation and y'all'll benefit with better data, more than insights and smarter decisions.

Seeing something strange in your data? Have a fun spam traffic example to share? Let united states know in the comments!

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